TURQUALITY Consulting: Enter Turkey’s Global Branding Program
TURQUALITY is the Turkish Ministry of Trade program that helps Turkish brands grow in international markets – the country’s first and only management-consulting-backed brand development program, running since 2004. I prepare your company for the pre-review and application so you can access multi-year grant support.
Why TURQUALITY Matters for Exporters
Designed with a McKinsey & Company methodology, TURQUALITY supports certified brands with comprehensive grants and a structured capability-building roadmap.
Multi-year grant support
Certified brands access comprehensive state support across marketing, retail, certification, consultancy and more for several years.
Capability roadmap
More than a grant – a management framework that strengthens strategy, brand, HR, performance and supply-chain maturity.
Pre-review readiness
The on-site pre-review (assessment) is where most applications are won or lost; we prepare every dimension in advance.
Brand Support alternative
Not ready for full TURQUALITY? The Brand Support Program is a staged entry point we can target first.
From Eligibility to Certified Brand
Eligibility & gap review
We assess your brand against TURQUALITY criteria and the pre-review dimensions, and identify what to strengthen first.
Preparation
We build the strategy, documentation and management maturity the pre-review expects across every function.
Pre-review (on-site)
We prepare your teams and evidence for the on-site assessment and support you on the day.
Application & support period
We manage the application and help you use the grant support (incl. 5973 decision incentives) effectively.
Build a globally supported Turkish brand
Tell me your sector and export markets and I will assess your TURQUALITY readiness.
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